Cookie policy
1. What are cookies?
On entrance, or different steps of our site, we use "cookies" and/or pixel tags. These are small files that are placed in your browser that may include IP address, unique cookie identifier, cookie information, domain, browser type and language, operating system and system settings, country or how you utilise our site such as click behaviour, purchases, and referrer URLs. We place cookies for three main usages-
- Strictly necessary cookies: These are cookies that are required for the operation of our services. They include, for example, cookies that enable you to log into secure areas of our services.
- Functional cookies: These are used to recognise you when you return to our services. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
- Analytical and Performance cookies: These cookies collect anonymous information on how people use our services. For example, we use Google Analytics to help us understand how customers arrive at our sites, browse or use our sites and help us to improve the way our websites and applications work, for example, by ensuring that users are finding what they are looking for easily. The data stored by these cookies never shows personal details from which your individual identity can be established.
- Targeting cookies: These cookies record your visit to our services, the pages you have visited and the links you have followed. We will use this information to make our services and the advertising displayed on it more relevant to your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. We may also share this information with third parties for this purpose.
- Questionnaire: We place cookies to request you on for your feedback of our site to make sure we listen to your concern and improve our site
- Third party cookies: These cookies are used by our business partners and service providers on our services for the same purposes identified above.
2. Processing personal data via Cookies
We use Cookies or other tracking tools - provided by us or by third-parties – in order to provide you with the services you request and in order to optimise and tailor your experience on Intersport as described in this section. We use your personal data for the following purposes: Heat mapping and session recording, Handling payments, Analytics, Tag Management, Remarketing and behavioural targeting and Advertising.
A Cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your device's hard drive and enable the website or application to “remember” you, either for the duration of your visit (session Cookies) or for repeat visits (persistent Cookies).
a. Analytics
The services described in this section enable IntersportNO to monitor and analyse web traffic to continuously improve the services on our website. We use the services of Minubo and Google analytics for this purpose. We use Minubo to aggregate purchase data and information on site usage. We obtain your consent prior to processing your personal data via Minubo.
Google Analytics (Google Inc.)
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under the following link. Behalf of intersportNO, Google analytics generates reports to help optimizing the site usage. None of the data collected by google analytics will be attributed back to you. For further information on data privacy and security with google, check https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008
Salesforce Commerce Cloud analytics (active data) SFCC analytics (active data) is provided by Salesforce Commerce Cloud. Salesforce Commerce Cloud utilizes the Data collected to track and examine the use of Intersport site, to prepare reports on its activities.Usabilla
Usabilla is a feedback gathering service provided by Usabilla BV. Usabilla allows us to gather feedback from you to improve our services. Usabilla encrypts data during transmission using HTTPS and uses Amazon Web Services, Inc. which complies with EU Data Protection Directive, the EU general Data Protection and is a member of CISPE.
b. Heat mapping and session recording
Heat mapping services are used to display the areas of a page where users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of user behaviour. Some of these services may record sessions and make them available for later visual playback. We only process anonymised data in connection with heat mapping and session recording. This means that we cannot link any of the collected data back to you.
Hotjar Heat Maps & Recordings (Hotjar Ltd.)
Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honours generic “Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.
c. Remarketing and behavioural targeting
Intersport uses remarketing/retargeting technologies to serve advertisement that matches your interest in our store and products. Cookie allows inserting advertisement on our partner websites based on the past usage of Intersport site. This is done anonymously without storing any personal data, nor combining personal profile to the usage of the site through and its partners. In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioural targeting service provided by Facebook, Inc. that connects the activity of Intersport with the Facebook advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
Criteo Dynamic Retargeting (Criteo SA)
Criteo Dynamic Retargeting is a remarketing and behavioural targeting service provided by Criteo SA., that connects the activity of Intersport with the Criteo advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: France – Privacy Policy – Opt Out.
DoubleClick for Publishers Audience Extension (Google Inc.)
DoubleClick for Publishers Audience Extension is a remarketing and behavioural targeting service provided by Google Inc. that tracks the visitors of Intersport and allows selected advertising partners to display targeted ads across the web to them. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy – Opt Out.
AdWords Remarketing (Google Inc.)
AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc. that connects the activity of Intersport with the AdWords advertising network and the Doubleclick Cookie. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy – Opt Out.
Remarketing through Google Analytics for Display Advertising (Google Inc.)
Google Analytics for Display Advertising is a remarketing and behavioural targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
Tag Management
Tag management helps the us to manage the tags or scripts needed on Intersport in a centralized fashion. This results in your Data flowing through these services, potentially resulting in the retention of this Data
Google Tag Manager (Google LLC)
Tag Manager is a tag management service provided by Google LLC. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy Privacy Shield participant.